The influence of FM radio advertising on consumer purchasing decisio ns in Uganda (Record no. 430620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01046ngm a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000252150 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250612195344.0 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200907170820 |
| Level of effort used to assign nonsubject heading access points | 952 |
| -- | 200805301138 |
| -- | 923 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | Microfilm 2000[40] AF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nsubuga, Edith Kasekende. |
| 245 ## - TITLE STATEMENT | |
| Title | The influence of FM radio advertising on consumer purchasing decisio ns in Uganda |
| Medium | [microfilm]: |
| Remainder of title | a case study of selected advertising ca mpaigns/ |
| Statement of responsibility, etc. | by Edith Kasekende Nsubuga. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kampala, Uganda: |
| Name of publisher, distributor, etc. | Makerere University Library Microfilming Unit, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4 titles on 1 microfilm reel; |
| Dimensions | 16 mm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (MBA) - Makerere University, 1997. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Radio advertising |
| Geographic subdivision | Uganda |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selling |
| General subdivision | Radio advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Radio in consumer education |
| Geographic subdivision | Uganda |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
No items available.