Marketing communications 2006-2007 / (Record no. 429307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01024nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000250722 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250612195215.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750680103 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750680105 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200901141527 |
| Level of effort used to assign nonsubject heading access points | 970 |
| Level of effort used to assign subject headings | 200901141036 |
| Level of effort used to assign classification | 970 |
| -- | 200807231036 |
| -- | 901 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | Q 658.8 HUG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hughes, Graham |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications 2006-2007 / |
| Statement of responsibility, etc. | Graham Hughes and Chris Fil l |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | Elsevier , |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 307 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | On cover "The official CIM coursebook" |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The Chartered institute of marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
No items available.