UNIVERSITY LIBRARY CATALOGUE

Cases in marketing management / (Record no. 401815)

MARC details
000 -LEADER
fixed length control field 00832pam a22002651a 4500
001 - CONTROL NUMBER
control field vtls000236780
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250616025608.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256088322
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 200805231246
-- 909
040 ## - CATALOGING SOURCE
Modifying agency UG-KaMUL
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8 BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bernhardt, Kenneth L.,
Dates associated with a name 1944-
245 ## - TITLE STATEMENT
Title Cases in marketing management /
Statement of responsibility, etc. Kenneth L. Bernhardt, Thomas C. K innear.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 815 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
Dates associated with a name 1943-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
-- K
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Institute of Statistics and Applied Economics Book Bank Institute of Statistics and Applied Economics Book Bank 12/06/2025   005611 12/06/2025 12/06/2025 Books - Open Access