UNIVERSITY LIBRARY CATALOGUE

Managing marketing / (Record no. 289726)

MARC details
000 -LEADER
fixed length control field 00804nam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls000274709
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250609155909.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750668989
039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201006010850
Level of effort used to assign nonsubject heading access points 964
Level of effort used to assign subject headings 201006010836
Level of effort used to assign classification 964
-- 201005280823
-- 930
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8 PAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Palmer, Roger
245 10 - TITLE STATEMENT
Title Managing marketing /
Statement of responsibility, etc. Roger Palmer, Juanita Cockton, Graham Cooper
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam :
Name of publisher, distributor, etc. Elservier,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xi, 380 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cockton, Juanita
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cooper, Graham
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access

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