UNIVERSITY LIBRARY CATALOGUE

Essentials of marketing (Record no. 19711)

MARC details
000 -LEADER
fixed length control field 00807nam a2200265 4500
001 - CONTROL NUMBER
control field vtls000032171
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608165203.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041027s1972 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132864681
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200411101621
Level of effort used to assign nonsubject heading access points 901
Level of effort used to assign subject headings 200410271704
Level of effort used to assign classification 917
-- 200410271013
-- 917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 STI
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Still, Richard Ralph,
Dates associated with a name 1921-
245 #1 - TITLE STATEMENT
Title Essentials of marketing
Statement of responsibility, etc. Richard R. Still and Edward W. Cundiff.
250 ## - EDITION STATEMENT
Edition statement 2d ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J.:
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. 1972.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 235 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Cundiff, Edward W.,
Relator term joint author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   001012478 08/06/2025 08/06/2025 Books - Open Access