UNIVERSITY LIBRARY CATALOGUE

Analytical methods for marketing management / (Record no. 18556)

MARC details
000 -LEADER
fixed length control field 00829cam a2200265 i 4500
001 - CONTROL NUMBER
control field vtls000032165
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608165038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041027s1976 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070840644
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201707071208
Level of effort used to assign nonsubject heading access points 952
Level of effort used to assign subject headings 200410291537
Level of effort used to assign classification 901
Level of effort used to assign subject headings 200410271117
Level of effort used to assign classification 917
-- 200410271003
-- 917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8 FIT
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Fitzroy, Peter T.
245 #1 - TITLE STATEMENT
Title Analytical methods for marketing management /
Statement of responsibility, etc. Peter T. FitzRoy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1976.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 337 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Decision making.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   658.8 FIT 001012113 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   658.8 FIT 001055026 08/06/2025 08/06/2025 Books - Open Access