The marketing communication process / (Record no. 183052)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000157547 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250617230455.0 |
| 039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200805211518 |
| Level of effort used to assign nonsubject heading access points | 952 |
| Level of effort used to assign subject headings | 200604190851 |
| Level of effort used to assign classification | 901 |
| Level of effort used to assign subject headings | 200603031539 |
| Level of effort used to assign classification | 915 |
| -- | 200603031538 |
| -- | 915 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.8 DEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Delozier, Mayne M. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing communication process / |
| Statement of responsibility, etc. | Mayne M. DeLozier . |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Book Co., |
| Date of publication, distribution, etc. | 1976 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 324 p. ; |
| Dimensions | 23 cm. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| General subdivision | |
| Form subdivision | |
| Chronological subdivision | |
| Geographic subdivision | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books - Open Access |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IACE Library - Open stacks | IACE Library - Open stacks | 08/06/2025 | 658.8 DEL | ACM16947 | 08/06/2025 | 08/06/2025 | Books - Open Access |