MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01392cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000031846 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250608165007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041025s1991 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415050642 (pbk.) |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302221740 |
| Level of effort used to assign nonsubject heading access points |
916 |
| Level of effort used to assign subject headings |
201003170941 |
| Level of effort used to assign classification |
917 |
| Level of effort used to assign subject headings |
201003151741 |
| Level of effort used to assign classification |
958 |
| Level of effort used to assign subject headings |
201003151658 |
| Level of effort used to assign classification |
958 |
| -- |
200410251020 |
| -- |
917 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Modifying agency |
UG-KaMUL |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition information |
20 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
659.1 MAT |
| 100 #1 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mattelart, Armand. |
| 240 #1 - UNIFORM TITLE |
|---|
| Uniform title |
Internationale publicitaire. |
| Language of a work |
English |
| 245 #1 - TITLE STATEMENT |
|---|
| Title |
Advertising international : |
| Remainder of title |
the privatisation of public space / |
| Statement of responsibility, etc. |
Armand Mattelart ; translated by Michael Chanan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Rev. English language ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 242 p. ; |
| Dimensions |
25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Comedia |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"A Comedia book." |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Translation of: L'internationale publicitaire. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 219-231) and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising agencies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication, International. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Intercultural communication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books - Open Access |