UNIVERSITY LIBRARY CATALOGUE

Strategic marketing for nonprofit organizations / (Record no. 18067)

MARC details
000 -LEADER
fixed length control field 00858cam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000031850
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608165000.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041025s1991 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0138519323
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200410261021
Level of effort used to assign nonsubject heading access points 901
Level of effort used to assign subject headings 200410251339
Level of effort used to assign classification 917
-- 200410251025
-- 917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
Edition information 20
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 #1 - TITLE STATEMENT
Title Strategic marketing for nonprofit organizations /
Statement of responsibility, etc. Philip Kotler, Alan R. Andreasen.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 644 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Nonprofit organizations
General subdivision Marketing.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Andreasen, Alan R.,
Dates associated with a name 1934-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   001012452 08/06/2025 08/06/2025 Books - Open Access