UNIVERSITY LIBRARY CATALOGUE

An analytic approach to marketing decisions / (Record no. 18058)

MARC details
000 -LEADER
fixed length control field 00986cam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000031849
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608164959.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041025s1991 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013558826X
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200711281111
Level of effort used to assign nonsubject heading access points 952
Level of effort used to assign subject headings 200410261015
Level of effort used to assign classification 901
Level of effort used to assign subject headings 200410251246
Level of effort used to assign classification 917
-- 200410251024
-- 917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Dyer, Robert F.
245 #1 - TITLE STATEMENT
Title An analytic approach to marketing decisions /
Statement of responsibility, etc. Robert F. Dyer, Ern est H. Forman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 368 p. :
Other physical details ill. ;
Dimensions 25 cm. +
Accompanying material 1 computer disk (5 1/4 in.)
500 ## - GENERAL NOTE
General note System requirements for computer disk (Expert choice): PC; DOS; 2 di sk drives, or hard disk with 1 disk drive.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Forman, Ernest H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   658.802 DYE 001012485 08/06/2025 08/06/2025 Books - Open Access