UNIVERSITY LIBRARY CATALOGUE

Marketing communications management : (Record no. 178775)

MARC details
000 -LEADER
fixed length control field 01958cam a2200337 i 4500
001 - CONTROL NUMBER
control field vtls000346324
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250617225313.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013-956531
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857027863
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857027870
Qualifying information (paperback)
039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202306201327
Level of effort used to assign nonsubject heading access points 992
Level of effort used to assign subject headings 201909231544
Level of effort used to assign classification 992
-- 201909231544
-- 992
040 ## - CATALOGING SOURCE
Modifying agency IAD
-- OCLCQ
-- DLC
-- UG-KaMUL
Original cataloging agency
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.802 COP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Copley, Paul,
Dates associated with a name 1952-
245 10 - TITLE STATEMENT
Title Marketing communications management :
Remainder of title analysis, planning, impleme ntation /
Statement of responsibility, etc. Paul Copley.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE Publications Ltd,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 464 p. :
Other physical details ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Integrated marketing communications and its environment -- Theoretic al underpinnings of marketing communications -- Buyer behaviour and rel ationships -- Managing the marketing communications mix -- The marketin g communications industry -- Ethics and corporate social responsibility in marketing communications -- Advertising and branding -- Message cre ation and execution -- Traditional media: characteristics and planning -- Digital media: interaction and engagement -- Sales promotions -- Dir ect marketing -- Public relations -- Corporate communications -- Sponso rship -- Personal selling -- Marketing research and evaluation -- Inter national marketing communications.
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Form subdivision Textbooks.
General subdivision Management.
Chronological subdivision
Geographic subdivision
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Form subdivision Textbooks.
Chronological subdivision
Geographic subdivision
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Form subdivision Textbooks.
General subdivision Management.
Chronological subdivision
Geographic subdivision
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.802 COP 001177854 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Faculty of Economics and Management Book Bank - FEMA Faculty of Economics and Management Book Bank - FEMA 08/06/2025   658.802 COP 001277669 08/06/2025 08/06/2025 Books - Open Access