UNIVERSITY LIBRARY CATALOGUE

Brand image transfer, brand awareness campaigns and brand preference in acquisitions in Uganda : (Record no. 176971)

MARC details
000 -LEADER
fixed length control field 00935nam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000340631
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250617225122.0
039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201802211411
-- 993
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343
Edition information 23
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number U 658.8343 MIG
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Migadde, Maurice Walter.
245 10 - TITLE STATEMENT
Title Brand image transfer, brand awareness campaigns and brand preference in acquisitions in Uganda :
Remainder of title a study of Airtel Uganda /
Statement of responsibility, etc. Maurice W alter Migadde.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kampala,
Date of publication, distribution, etc. 2015.
Name of publisher, distributor, etc.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 46 p. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note Unpublished thesis (MSc. MARKETING)- Makerere University, 2015.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand choice
Geographic subdivision Uganda.
General subdivision
Form subdivision
Chronological subdivision
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Geographic subdivision Uganda.
General subdivision
Form subdivision
Chronological subdivision
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand loyalty
Geographic subdivision Uganda.
General subdivision
Form subdivision
Chronological subdivision
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - Africana Main Library - Africana 08/06/2025   U 658.8343 MIG 001181448 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - Africana Main Library - Africana 08/06/2025   U 658.8343 MIG 001181449 08/06/2025 08/06/2025 Books - Open Access