UNIVERSITY LIBRARY CATALOGUE

Information support for marketing strategies : (Record no. 171497)

MARC details
000 -LEADER
fixed length control field 00916nam a22002531a 4500
001 - CONTROL NUMBER
control field vtls000151880
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250617224440.0
039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201708101101
Level of effort used to assign nonsubject heading access points 901
Level of effort used to assign subject headings 201310110849
Level of effort used to assign classification 917
Level of effort used to assign subject headings 200604041519
Level of effort used to assign classification 902
Level of effort used to assign subject headings 200603031530
Level of effort used to assign classification 907
-- 200602031646
-- 905
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 021.7
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number U 021.7 KUL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kulisooma, Ezerea
245 10 - TITLE STATEMENT
Title Information support for marketing strategies :
Remainder of title a case study of UN ILEVER (U) Limited /
Statement of responsibility, etc. E. Kulisooma.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kampala,
Date of publication, distribution, etc. 2003.
Name of publisher, distributor, etc.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 63 p. :
Other physical details ill. ;
Dimensions 30 cm.
502 ## - DISSERTATION NOTE
Dissertation note Unpublished dissertation (BLIS) - Makerere University, 2005.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 63).
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Unilever (U) Limited
General subdivision Marketing
Form subdivision
Chronological subdivision
Geographic subdivision
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     EASLIS Library - Closed Access EASLIS Library - Closed Access 08/06/2025   U 021.7 KUL EA13994 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - Africana Main Library - Africana 08/06/2025   U 021.7 KUL 001069872 08/06/2025 08/06/2025 Books - Open Access