UNIVERSITY LIBRARY CATALOGUE

International marketing / (Record no. 15150)

MARC details
000 -LEADER
fixed length control field 01079cam a2200325 a 4500
001 - CONTROL NUMBER
control field vtls000027933
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608164637.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040903s1996 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256139504
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256206821 (International student ed.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201507061653
Level of effort used to assign nonsubject heading access points 967
Level of effort used to assign subject headings 201507061647
Level of effort used to assign classification 967
Level of effort used to assign subject headings 201003171115
Level of effort used to assign classification 917
Level of effort used to assign subject headings 201003171113
Level of effort used to assign classification 917
-- 200409031202
-- 918
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition information 21
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.848 CAT
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 #1 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin-McGraw-Hill,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 770 p. :
Other physical details ill. ;
Dimensions 26 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   658.848 CAT 001012385 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   658.848 CAT 001012386 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   658.848 CAT 001012387 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - Open Shelves Main Library - Open Shelves 08/06/2025   658.848 CAT 001558916 08/06/2025 08/06/2025 Books - Open Access
    Dewey Decimal Classification     Main Library - Open Shelves Main Library - Open Shelves 08/06/2025   658.848 CAT 001560087 08/06/2025 08/06/2025 Books - Open Access