Campaign strategies and message design : (Record no. 1466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00947nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001249 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250608162709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031128s1999 ctua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0275964701 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201302221736 |
| Level of effort used to assign nonsubject heading access points | 916 |
| Level of effort used to assign subject headings | 201302221735 |
| Level of effort used to assign classification | 916 |
| Level of effort used to assign subject headings | 201104071007 |
| Level of effort used to assign classification | 958 |
| -- | 200311281535 |
| -- | staff |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Edition information | 22 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 659 MOF |
| 100 #1 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moffitt, Mary Anne. |
| 245 #1 - TITLE STATEMENT | |
| Title | Campaign strategies and message design : |
| Remainder of title | a practioners's guide fr om start to finish / |
| Statement of responsibility, etc. | Mary Anne Moffitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Westport, Conn. : |
| Name of publisher, distributor, etc. | Praeger, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 207 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CHUSS- Arts Library | CHUSS- Arts Library | 08/06/2025 | 659 MOF | BB190064 | 08/06/2025 | 08/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | CHUSS- Arts Library | CHUSS- Arts Library | 08/06/2025 | 659 MOF | BB190068 | 08/06/2025 | 08/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | CHUSS- Arts Library | CHUSS- Arts Library | 08/06/2025 | 659 MOF | BB190069 | 08/06/2025 | 08/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | CHUSS- Arts Library | CHUSS- Arts Library | 08/06/2025 | 659 MOF | BB190067 | 08/06/2025 | 08/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | Main Library - IDA Extension | Main Library - IDA Extension | 08/06/2025 | 659 MOF | 001012410 | 08/06/2025 | 08/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | Main Library - IDA Extension | Main Library - IDA Extension | 08/06/2025 | 659 MOF | 001012411 | 08/06/2025 | 08/06/2025 | Books - Open Access |