Consumer insight (Record no. 131768)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02210nam a22003734a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000130722 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250617172846.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1423708806 (electronic bk.) |
| 039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201804061714 |
| Level of effort used to assign nonsubject heading access points | 901 |
| -- | 200510211119 |
| -- | 901 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N |
| -- | |
| Transcribing agency | N |
| -- | |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | ZMZA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/34 |
| Edition information | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer insight |
| Medium | [electronic resource] : |
| Remainder of title | how to use data and m arket research to get closer to your customer / |
| Statement of responsibility, etc. | [edited by] Merlin S tone, Alison Bond & Bryan Foss. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Sterling, Va. |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | c2004. |
| Place of publication, distribution, etc. | Sterling, Va. |
| -- | Sterling, Va. |
| -- | Sterling, Va. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 288 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Market research in practice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Custo mer relationship management (CRM) -- Consumer insight and market resear ch -- Analysing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - par tnerships and loyalty schemes -- Privacy, risk, and good and bad consum ers -- Consumer insight systems -- Organizing and managing consumer ins ight. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Boulder, Colo. : |
| Agency responsible for reproduction | NetLibrary, |
| Date of reproduction | 2005. |
| Note about reproduction | Available via World Wide Web. |
| -- | Access may be limited to NetLibrar y affiliated libraries. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management. |
| Form subdivision | |
| Chronological subdivision | |
| Geographic subdivision | |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| General subdivision | Management. |
| Form subdivision | |
| Chronological subdivision | |
| Geographic subdivision | |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database marketing. |
| General subdivision | Management. |
| Form subdivision | |
| Chronological subdivision | |
| Geographic subdivision | |
| 655 7# - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stone, Merlin, |
| Dates associated with a name | 1948- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bond, Alison. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Foss, Bryan. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | NetLibrary, Inc. |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY | |
| Qualifying information | Original |
| International Standard Book Number | 0749442921 |
| Record control number | (DLC) 2004014622 |
| -- | (OCoLC)55738135 |
| 830 0# - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Market research in practice series. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Bibliographic record display |
| Uniform Resource Identifier | <a href=" http://www.netLibrary.com/urlapi.asp ?action=summary&v=1&bookid=130564 "> http://www.netLibrary.com/urlapi.asp ?action=summary&v=1&bookid=130564 </a> |
| Public note | An electronic book accessible thro ugh the World Wide Web; click for information |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books - Open Access |
| 994 ## - | |
| -- | 92 |
| -- | ZMZ |
No items available.