UNIVERSITY LIBRARY CATALOGUE

Innovation in marketing, new perspectives for profit and growth (Record no. 121863)

MARC details
000 -LEADER
fixed length control field 00675nam a2200217 a 4500
001 - CONTROL NUMBER
control field vtls000114309
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250617170229.0
039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200510060856
Level of effort used to assign nonsubject heading access points 901
Level of effort used to assign subject headings 200510060856
Level of effort used to assign classification 901
-- 200509291222
-- 951
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LEV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore,
Dates associated with a name 1925-
245 10 - TITLE STATEMENT
Title Innovation in marketing, new perspectives for profit and growth
Remainder of title
Statement of responsibility, etc.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill ,
Date of publication, distribution, etc. 1962.
300 ## - PHYSICAL DESCRIPTION
Extent 253 p. ;
Dimensions 21 cm.
440 0# - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing and advertising.
Volume/sequential designation
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
General subdivision
Form subdivision
Chronological subdivision
Geographic subdivision
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - Open Shelves Main Library - Open Shelves 08/06/2025   128696 08/06/2025 08/06/2025 Books - Open Access