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The practice of advertising /

The practice of advertising / edited by Norman Hart. - 4th ed. - Oxford : Butterworth-Heinnemann, 1995, repr. 1996. - xxii, 287 p. : ill. ; 24 cm.

Includes index.

ISBN: 0750622393

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

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The practice of advertising /