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Strategic management : principles and practice /

Witcher, Barry J.

Strategic management : principles and practice / Barry J. Witcher and Vinh Sum Chau - 2nd ed. - United Kingdom : Cengage Learning, 2014. - xvii, 338 p. : col. ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9781408063958

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies

Dewey Class. No.: 65128.40

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Strategic management : principles and practice /