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Customer relationship management, consumer behavior and sales perfor mance of selected firms in the stationery industry in Uganda /

Kayanga, Prossy.

Customer relationship management, consumer behavior and sales perfor mance of selected firms in the stationery industry in Uganda / Pross y Kayanga. - Kampala, 2022 - x, 49 p.: ill. ; 30 cm.

Unpublished thesis (MSc. MKT) - Makerere University, 2022

Includes bibliographical references (p.38-44)

Subjects--Topical Terms:
Consumer behavior-- Uganda.
Customer services-- Evaluation.

Dewey Class. No.: 658.812

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Customer relationship management, consumer behavior and sales perfor mance of selected firms in the stationery industry in Uganda /