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Marketing research : tools and techniques /

Bradley, Nigel

Marketing research : tools and techniques / Nigel Bradley - 2nd ed - Oxford : Oxford University Press, 2010 - xx, 527 p. : ill. ; 27 cm.

Includes index

ISBN: 9780199564347

Subjects--Topical Terms:
Marketing research-- Textbooks

Dewey Class. No.: 658.83

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Marketing research : tools and techniques /