Marketing planning : a global perspective/
Hollensen, Svend
Marketing planning : a global perspective/ Svend Hollensen - 2nd ed. - London : McGraw Hill c2010. - xx, 430p. : ill. ; 25cm.
Includes bibliographical references and index.
9780077127138
Export marketing
658.84
Marketing planning : a global perspective/ Svend Hollensen - 2nd ed. - London : McGraw Hill c2010. - xx, 430p. : ill. ; 25cm.
Includes bibliographical references and index.
9780077127138
Export marketing
658.84