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Celebrity endorsements and customer loyality : A case of the mobi le internet industry in Uganda /

Kyomuhendo, Brenda

Celebrity endorsements and customer loyality : A case of the mobi le internet industry in Uganda / Kyomuhendo Brenda - Kampala : Makerere University, 2018. - xi, 44 p. : ill. ; 31 cm.

Unpublished thesis (MSc. Mkt.) - Makerere University, 2018.

Includes bibliographical references (p. 34-40).

Subjects--Topical Terms:
Celebrities-- Uganda.
Customer loyality-- Uganda.

Dewey Class. No.: 658.812

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Celebrity endorsements and customer loyality : A case of the mobi le internet industry in Uganda /