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Marketing orientation, innovation and market performance of small an d medium ( SMEs) enterprises in Uganda /

Mutendwa, Nashir Muyimba

Marketing orientation, innovation and market performance of small an d medium ( SMEs) enterprises in Uganda / by Nashir Muyimba Mutendwa. - Kampala, 2018 - ix, 63p. ; 30 cm.

Unpublished theses (MBA) - Makerere University, 2018

Includes bibliographical references (p.44-58).

Subjects--Topical Terms:
Small business-- Uganda
Marketing Management-- Uganda

Dewey Class. No.: 338.642

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Marketing orientation, innovation and market performance of small an d medium ( SMEs) enterprises in Uganda /