Total relationship marketing /
Gummesson, Evert, 1936-
Total relationship marketing / Evert Gummesson. - 3rd ed. - London : Routledge, 2008. - xiv, 376 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750686334 (pbk.)
Relationship marketing.
Marketing--Management.
658.8
Total relationship marketing / Evert Gummesson. - 3rd ed. - London : Routledge, 2008. - xiv, 376 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750686334 (pbk.)
Relationship marketing.
Marketing--Management.
658.8