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Press here : how to develop good relationships with journalists a nd achieve positive editorial publicity /

Gurton, Annie

Press here : how to develop good relationships with journalists a nd achieve positive editorial publicity / Annie Gurton - London: Prentice Hall, 2001 - xvii, 349p.: 24 cm.

Includes index

ISBN: 0273653849

Subjects--Topical Terms:
Press
Mass media
Journalist--Social aspects

Dewey Class. No.: 070.4

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Press here : how to develop good relationships with journalists a nd achieve positive editorial publicity /