Effective media relations : how to get results /
Bland, Michael.
Effective media relations : how to get results / Michael Bland , Alison Theaker & David Wragg. - 3rd ed. - London : Kogan Page, 2005. - x, 150 p. ; 24 cm. - PR in practice series .
"CIPR, Chartered Institute of Public Relations."
Includes bibliographical references (p. 141-142) and index.
0749443804 9780749443801
Public relations.
Mass media and business.
791.4502/8
Effective media relations : how to get results / Michael Bland , Alison Theaker & David Wragg. - 3rd ed. - London : Kogan Page, 2005. - x, 150 p. ; 24 cm. - PR in practice series .
"CIPR, Chartered Institute of Public Relations."
Includes bibliographical references (p. 141-142) and index.
0749443804 9780749443801
Public relations.
Mass media and business.
791.4502/8