Connected marketing : the viral, buzz and word of mouth revolutio n /
Connected marketing : the viral, buzz and word of mouth revolutio n /
Edited by Justin Kirby and Paul Marsden.
- Oxford : Butterworth-Heinemann, 2006.
- xxxv, 282 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780750666343 (pbk.)
Marketing.
Word-of-mouth advertising.
Viral marketing.
658.8
Includes bibliographical references and index.
9780750666343 (pbk.)
Marketing.
Word-of-mouth advertising.
Viral marketing.
658.8