Global marketing and advertising : understanding cultural paradox es /
Mooij, Marieke K. de, 1943-
Global marketing and advertising : understanding cultural paradox es / Marieke de Mooij. - 3rd ed. - Los Angeles : SAGE, c2010. - xviii, 323 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781412970419 (pbk. : acidfree paper) 1412970415 (pbk. : acid-free paper)
Target marketing-- Cross-cultural studies.
Advertising-- Cross-cultural studies.
Consumer behavior-- Cross-cultural studies.
658.802
Global marketing and advertising : understanding cultural paradox es / Marieke de Mooij. - 3rd ed. - Los Angeles : SAGE, c2010. - xviii, 323 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781412970419 (pbk. : acidfree paper) 1412970415 (pbk. : acid-free paper)
Target marketing-- Cross-cultural studies.
Advertising-- Cross-cultural studies.
Consumer behavior-- Cross-cultural studies.
658.802