Marketing for entrepreneurs : concepts and applications for new v entures /
Crane, Frederick G.
Marketing for entrepreneurs : concepts and applications for new v entures / Frederick G. Crane. - Thousand Oaks, Calif. : Sage Publications, c2010. - xii, 227 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating th e right marketing opportunity -- Using marketing research to ensure ent repreneurial success -- Understanding customers and competitors -- Segm entation, targeting, and positioning -- Developing new products and ser vices -- Building and sustaining the entrepreneurial brand -- Entrepren eurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
9781412953467 (cloth) 9781412953474 (pbk.) 1412953464 (cloth) 1412953472 (pbk.)
Marketing--Management.
Small business marketing.
658.8
Marketing for entrepreneurs : concepts and applications for new v entures / Frederick G. Crane. - Thousand Oaks, Calif. : Sage Publications, c2010. - xii, 227 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating th e right marketing opportunity -- Using marketing research to ensure ent repreneurial success -- Understanding customers and competitors -- Segm entation, targeting, and positioning -- Developing new products and ser vices -- Building and sustaining the entrepreneurial brand -- Entrepren eurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
9781412953467 (cloth) 9781412953474 (pbk.) 1412953464 (cloth) 1412953472 (pbk.)
Marketing--Management.
Small business marketing.
658.8