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Cases in public relations management : the rise of social media a nd activism /

Swann, Patricia.

Cases in public relations management : the rise of social media a nd activism / Patricia Swann. - Second edition. - xii, 592 pages : illustrations ; 25 cm

Includes index.

ISBN: 9780415517706 (hbk) 9780415517713 (pbk.)

LCCN: 2014-415009

Subjects--Topical Terms:
Public relations-- Management-- Case studies.

Dewey Class. No.: 659.2

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Cases in public relations management : the rise of social media a nd activism /