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Individual perception, individual attitude, social influence and pur chase intention towards life insurance : a case of insurers in Kampa la /

Kizito, Maria

Individual perception, individual attitude, social influence and pur chase intention towards life insurance : a case of insurers in Kampa la / by Maria Kizito. - Kampala, 2018. - x, 62 p. : ill. ; 30 cm.

Unpublished thesis (MBA) - Makerere University, 2018

Includes biblographical references (p.46-55)

Subjects--Topical Terms:
Single premium Life insurance--Uganda--Kampala.

Dewey Class. No.: 658.153

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Individual perception, individual attitude, social influence and pur chase intention towards life insurance : a case of insurers in Kampa la /