UNIVERSITY LIBRARY CATALOGUE

Social Marketing : why should the devil have all the best tunes /

Hastings, Gerard.

Social Marketing : why should the devil have all the best tunes / Gerard Hastings. - 1st ed. - Amsterdam : Elsevier, 2007, repr.2008. - xvii, 367 p. : col. ill. ; 25 cm.

Includes bibliographic references and index.

9780750683500


Social marketing.

658.8