Marketing in travel and tourism /
Middleton, Victor T. C.
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fya ll and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th ed. - Amsterdam : Butterworth-Heinemann, 2009. - xxv , 502 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 487-491) and index.
9780750686938 0750686936
Tourism-- Marketing.
910.688
Marketing in travel and tourism / Victor T.C. Middleton, Alan Fya ll and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th ed. - Amsterdam : Butterworth-Heinemann, 2009. - xxv , 502 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. 487-491) and index.
9780750686938 0750686936
Tourism-- Marketing.
910.688