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How to produce creative advertising : proven techniques & compute r applications /

Keding, Ann.

How to produce creative advertising : proven techniques & compute r applications / Ann Keding, Thomas Bivins. - Lincolnwood, Ill., USA : NTC Business Books, c1991. - ix, 181 : ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 0844234818 : 37.95 0844234826 (softbound)

LCCN: 90-060194

Subjects--Topical Terms:
Advertising.
Advertising-- Data processing.
Advertising copy.
Advertising layout and typography.
Advertising media planning.

Dewey Class. No.: 659.1

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How to produce creative advertising : proven techniques & compute r applications /