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Media now : understanding media, culture, and technology /

Straubhaar, Joseph D.

Media now : understanding media, culture, and technology / Jos eph Straubhaar, Robert LaRose, Lucinda Davenport. - Enhanced 6th ed. - Belmont, CA : Cengage Learning/Wadsworth, c2010. - xxvi, 573 p. : ill. (some col.) ; 28 cm.

"Includes updated content on new trends in media, social networking, and the new challenges of working in the mass media industry"--Cover.

Includes bibliographical references and index.

ISBN: 9780495570080 (pbk.) 0495570087 (pbk.)

LCCN: 2009-929619

Subjects--Topical Terms:
Telecommunication--United States.
Information technology--United States..
Mass media--United States.

Dewey Class. No.: 384/.0973

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Media now : understanding media, culture, and technology /