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The rhetoric of television /

Primeau, Ronald.

The rhetoric of television / Ronald Primeau. - New York : Longman, c1979. - xii, 275 p. ; 26 cm. - Longman English and humanities series .

Includes index.

Bibliography: p. 257-266.

ISBN: 0582280583

LCCN: 78-002492

Subjects--Topical Terms:
Television broadcasting-- Social aspects--United States.
English language-- Rhetoric.--United States
Television viewers--United States.

Dewey Class. No.: 301.16/1

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The rhetoric of television /