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Radio programming : tactics and strategy /

Norberg, Eric G.

Radio programming : tactics and strategy / Eric G. Norberg. - Boston : Focal Press, c1996. - xiv, 191 p. ; 24 cm. - Broadcasting & cable series .

Includes index.

ISBN: 0240802349 (pbk. : acidfree paper)

LCCN: 95-050768

Subjects--Topical Terms:
Radio programs-- Planning.

Dewey Class. No.: 791.44/0236

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Radio programming : tactics and strategy /