Handbook of media management and economics /
Handbook of media management and economics /
editor, Alan B. Alba rran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.
- Mahwah, N.J. : L. Erlbaum Associates, 2006.
- xviii, 750 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0805850031 (casebound : alk. paper) 080585004X (pbk. : alk. paper)
Mass media-- Management.
Mass media-- Economic aspects.
302.23068
Includes bibliographical references and index.
0805850031 (casebound : alk. paper) 080585004X (pbk. : alk. paper)
Mass media-- Management.
Mass media-- Economic aspects.
302.23068