Marketing theory : a student text /
Marketing theory : a student text /
edited by Michael J. Baker & Michael Saren.
- 2nd ed.
- Los Angeles : SAGE, 2010.
- xvii, 428 p. : ill. ; 24 cm.
Previous ed.: 2000.
Includes bibliographical references and index.
9781849204651 (alk. paper) 1849204659 (alk. paper) 9781849204668 (pbk. : alk. paper) 1849204667 (pbk. : alk. paper)
2009-935057
015443410 Uk
Marketing.
Marketing-- History.
Marketing-- Philosophy.
658.8001
Previous ed.: 2000.
Includes bibliographical references and index.
9781849204651 (alk. paper) 1849204659 (alk. paper) 9781849204668 (pbk. : alk. paper) 1849204667 (pbk. : alk. paper)
2009-935057
015443410 Uk
Marketing.
Marketing-- History.
Marketing-- Philosophy.
658.8001