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Impact of e-marketing as a strategy for hotel booking in Uganda : a case study of Imperial Hotels /

Kisakye, Erina.

Impact of e-marketing as a strategy for hotel booking in Uganda : a case study of Imperial Hotels / Erina Kisakye. - Kampala , 2007. - xi, 65 p. ; 30 cm.

Dissertation (BLIS) -- Makerere Univrsity, 2007

Includes biblioraphies.

Subjects--Topical Terms:
Hotels-- Uganda.
Telemarketing.

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Impact of e-marketing as a strategy for hotel booking in Uganda : a case study of Imperial Hotels /