Effective communication, ethics, perceived quality, perceived value & customer loyalty : the case of Stanbic Bank City Branch /
Wana, Hope Gloriah
Effective communication, ethics, perceived quality, perceived value & customer loyalty : the case of Stanbic Bank City Branch / Wana Hope Gloriah - Kampala, 2009 - xii, 53 p. : ill. ; 30 cm.
Unpublished thesis (M.Sc., Acc. & Fin.) - Makerere University , 2009
Includes bibliographical references (p.44-48)
Stanbic Bank City branch -- Customer services.
Customer loyalty
381.149
Effective communication, ethics, perceived quality, perceived value & customer loyalty : the case of Stanbic Bank City Branch / Wana Hope Gloriah - Kampala, 2009 - xii, 53 p. : ill. ; 30 cm.
Unpublished thesis (M.Sc., Acc. & Fin.) - Makerere University , 2009
Includes bibliographical references (p.44-48)
Stanbic Bank City branch -- Customer services.
Customer loyalty
381.149