The management and marketing of services /
Mudie, Peter.
The management and marketing of services / by Peter Mudie and Ang ela Cottam. - 2nd ed. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750635940
Service industries-- Management.
Service industries-- Marketing.
658
The management and marketing of services / by Peter Mudie and Ang ela Cottam. - 2nd ed. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750635940
Service industries-- Management.
Service industries-- Marketing.
658