UNIVERSITY LIBRARY CATALOGUE

Public relations : strategies and tactics /

Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. - 5th ed. - Boston : Pearson, c1998. - xxiv, 584 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references (p. 555-565) and index.

0321015479

97-009228


Public relations.
Public relations-- United States.

659.2 659.2 WIL