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Key account management : the definitive guide /

McDonald, Malcolm.

Key account management : the definitive guide / Malcolm McDona ld and Diana Woodburn. - 2nd ed. - Amsterdam : Butterworth-Heinemann, 2007. - xxi, 389 p. : ill. ; 25 cm.

ISBN: 9780750662468 0750662468

LCCN: 2006-933661

Subjects--Topical Terms:
Selling-- Key accounts.
Marketing-- Key accounts.

Dewey Class. No.: 658.804

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Key account management : the definitive guide /