Cases and readings for marketing for nonprofit organizations /
Cases and readings for marketing for nonprofit organizations /
[e dited by] Philip Kotler, O.C. Ferrell, Charles Lamb.
- Englewood Cliffs, N.J. : Prentice-Hall, c1983.
- xii, 380 p. : ill. ; 23 cm.
Includes bibliographical references
0131190814 (pbk.)
82-007616
Nonprofit organizations-- Marketing.
Nonprofit organizations-- Marketing-- Case studies.
Marketing-- Case studies.
658.8
Includes bibliographical references
0131190814 (pbk.)
82-007616
Nonprofit organizations-- Marketing.
Nonprofit organizations-- Marketing-- Case studies.
Marketing-- Case studies.
658.8