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International marketing strategy/

Fifield, Paul

International marketing strategy/ Paul Fifield and Keith Lewis - Oxford : Butterworth-Heinemann , 1995 - xxiv, 170 p.: ill; 30 cm

Includes bibliographic references and index

ISBN: 0750619872

Subjects--Topical Terms:
Marketing--Decision making
Marketing research

Dewey Class. No.: 658.83

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International marketing strategy/