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The effectiveness of marketing techniques used by tour companies in the tourism development of Uganda : case study of Kampala

Musiime, Mercy

The effectiveness of marketing techniques used by tour companies in the tourism development of Uganda : case study of Kampala - Kampala, 2006 - viii, 47p. : ill., col. ; 30 cm.

Dissertation (B.A.,Tourism) - Makerere University, 2006

Includes bibliographical references (p.45-47)

Subjects--Topical Terms:
Tourism -- Uganda

Dewey Class. No.: 338.4791

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The effectiveness of marketing techniques used by tour companies in the tourism development of Uganda : case study of Kampala