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Social media marketing and brand preference /

Ankunda, Pearl Byabashaija.

Social media marketing and brand preference / Pearl Byabashaija A nkunda. - Kampala, 2014. - ix, 40 p. ; 30 cm.

Unpublished thesis (MSc. Marketing)- Makerere University, 2014

Includes bibliographical references.

Subjects--Topical Terms:
Brand Choice.
Branding (Marketing).
Social media.

Dewey Class. No.: 658.8343

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Social media marketing and brand preference /