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Strategic marketing of tourism services /

Ntaayi, Joseph Mpeera

Strategic marketing of tourism services / by Joseph Ntayi Mpeera. - Kampala: Makerere university, 1994 - x, 164 p.; 30 cm.

Thesis (MBA) - Makerere University, 1994.

Includes bibliographical references

Subjects--Topical Terms:
Tourist trade -- Uganda

Dewey Class. No.: U 338.4791 MPE

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Strategic marketing of tourism services /